Keats vs Otterly.AI: two ways to track AI search, compared

Otterly.AI is where a lot of small teams start. It's self-serve, its first plan is priced in tens of euros, its trial needs no card, and it says more than 40,000 marketers use it. It earns that: you can be looking at what ChatGPT says about you within minutes. Keats starts from a different question, so the useful comparison is about what each one leaves you able to do on Monday morning.

All Otterly.AI facts below come from its pricing page and home page, read on 12 November 2026. Prices there are in euros and exclude tax.

Two different jobs

Otterly.AI is a monitor. It checks your prompts every day, counts mentions and citations, measures share of voice against competitors, and adds sentiment, prompt research and ChatGPT ads tracking. Its plans run from Lite (€29 a month, 16 prompts, 2,000 credits) to Standard (€189, 120 prompts) and Premium (€489, 403 prompts). A credit is one prompt checked once on one engine, and a Claude answer costs three. Seats, brands, countries and languages are unlimited on every plan.

Keats is a loop. It asks the questions buyers put to assistants, weekly and several times each, on ChatGPT, Gemini, AI Overviews, AI Mode and Perplexity. Then it diagnoses each gap in a fixed order (a wrong fact, a page to update, a page to write, a third-party page to get onto) and writes a card for it with a brief. When the change goes live, it waits and reads again: day 21 and day 35, against questions you didn't touch.

The numbers, dated

From both companies' pages on 12 November 2026.

One oddity worth knowing: Otterly.AI's pricing page lists "4 of 7" engines on each self-serve plan and also says every plan can track every engine. Ask them which applies before you buy.

Where Otterly.AI wins

It's cheaper to start and easier to try. A 7-day trial with no card, a low first plan and no seat or brand limits make it an easy yes for a small team or a freelancer with several clients. It checks daily. It can track Claude and Copilot, which Keats can't. From Standard you get agent analytics (which AI crawlers visit), a Looker Studio connector, and an API and MCP server; agency partners can send branded Looker reports, and Keats has no white-label reporting.

Where Keats changes the outcome

A monitor tells you that a rival is named where you aren't. What you need next is the reason, the fix and, a month later, evidence that the fix was the cause. Keats gives you all three on every plan. The fix comes ranked, so you start with the one most likely to recover visibility, and the evaluation separates your change from a model update because the control questions see the same update.

Agent access is the other split. On Otterly.AI the API and MCP start at Standard; on Keats they're on the first plan, and an agent can run the cycle itself: read the gaps, take the top card, draft the page, and report it shipped.

Choose Otterly.AI when

• You need daily monitoring at the lowest price, today, with no card.
• You track many brands or markets and want no seat or brand limits.
• Your clients read reports in Looker Studio.

Choose Keats when

• Watching isn't the problem; knowing what to change is.
• You owe someone a verdict on whether the work paid off.
• You want an agent on the work from the first plan.

If you're also weighing a daily tracker with traffic data, our page on the mid-market analytics option covers it, and the roundup lists who each tool suits. Whichever you choose, choosing the questions to track decides whether its numbers mean anything.