Actions and briefs
Know what to do next, and get it written
Every gap comes with the fix, ranked by how much it could win back: correct a wrong fact, update a page, publish the page you're missing, or get onto the review site that leaves you out. Each fix has a brief your agent or your writer can work from today.
The problem
“The number dropped. Now what?”
A dashboard tells you a number moved. It doesn't say what to change, on which page, or which change is worth the most.
The work is ranked, so the first card is the one to do first. Its brief says what to write, how to build the page and what counts as done, so nobody starts from a blank page.
The brief
The target questions with their rates and aims, how the page should be written, and what counts as done. Copy it as markdown or as instructions for an agent.
The evidence behind it
Each target question, assistant by assistant: one dot per answer, filled where you were named.
On a phone
Review and accept cards from anywhere; the brief reads the same.
For your agent
What your agent does with it
Your agent files each piece of work as a ticket, drafts the change from the brief for you to review, and tells Keats when it's live. Keats never publishes or edits anything on your site.
You ask it
“Work the top action card into a draft I can review.”
No agent? The same work is in the app, for your team to do by hand.
See it on your own brand
Request early access, and Keats asks the assistants your buyers' questions from your first week.