Open lab
Keats on Keats
We track our own visibility in AI answers with Keats, starting from zero, and publish it every week: the numbers, the work we ship, and whether each piece moved anything, including the ones that didn't.
Week 0: the baseline
The tracking is being set up through the app, the way any customer sets it up. The first weekly read lands here when it completes, and it’s likely to start near zero: in eight ChatGPT answers to buyers’ questions about AEO tools, sampled on November 12, 2026, Keats wasn’t named once (the sample).
What we track
25 questions a buyer of an AEO tool asks, on ChatGPT, Gemini, Google AI Overviews, AI Mode and Perplexity, every week. Our rivals are tracked on the same questions.
Buying, 12 questions
“Is there an AEO tool that works with my AI agent through MCP?”
Preparing, 7 questions
“How do I get my brand mentioned in ChatGPT answers?”
Facts, 6 questions
“What's the difference between AEO and GEO?”
Every page we publish starts as one of Keats’s action cards. When it’s live we report it, and Keats reads the result against the questions we didn’t touch at day 21 and day 35. The method is in how to get named in ChatGPT, and our agent runs the loop as described in AEO with your AI agent.
Keats is in early access
A person reads every request. Approved addresses get a sign-in link by email and a 14-day trial (card required, not charged until it ends).