The method, in plain words

Set up: what you sell, and how buyers ask about it

Add your site. Keats reads its sitemap and navigation to list what you sell, and suggests the offerings you lead with: each product, plan or service that buyers ask about separately.

For each offering it drafts 20 to 30 questions in buyers' own words, from what they search for, where your site already ranks, how the assistants research the question, and how people phrase it in forums. Each question has a tier for how close it is to a purchase: 1 buying, 2 preparing, 3 facts. It proposes your rivals for that offering the same way.

You, or your agent, approve the list. Nothing is tracked until you do.

Measure: the same questions, every week

Keats asks ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity every question, three times on most assistants because answers vary, and records each answer: whether you're named, in what position, beside which rivals, and which pages it cites.

The weekly read opens with one sentence, then three numbers, each with its context: visibility weighted by tier, how often you're named in buying answers beside your top rivals, and how often your pages are cited on fact questions beside the most-cited sources. A change counts only when it's outside its noise band.

Diagnose: why you're missing, in a fixed order

For every question below its tier's bar, Keats looks for the cause in this order, and stops at the first that fits:

1. 1.Fix a fact the assistants or your site get wrong.
2. 2.Update a page the assistants already read.
3. 3.Write a new page that answers the exact question, when rivals' pages answer it and yours don't.
4. 4.Earn a place in the third-party pages that leave you out.

Gaps that one change can fix are grouped into one card. Cards are ranked by the visibility they could recover, so a page that lifts four questions can outrank a single bigger gap.

Do the work: your agent, with a brief

Each card comes with a brief: the questions it targets, what each assistant says now, the pages they cite, the facts to check, and the structure the page needs. Your agent drafts the change and files a ticket; a person reviews it and publishes it. Keats never publishes or sends anything for you.

Prove it: against the questions you didn't touch

When the change is live, your agent reports its URL and date. Keats then compares the card's questions with the offering's untouched ones, four weeks before against the weeks from day 14 on, and reads a verdict at day 21 and again at day 35. If the whole market moved, the untouched questions moved too, and the card doesn't get the credit.