Keats vs Scrunch: AI search visibility tools compared

Scrunch describes itself as a way to "monitor and improve your brand's visibility in AI search," and since June 2026 it's been part of Sitecore, the content management company. It says more than 500 companies and agencies use it. Scrunch tends to come up beside Keats when a team wants more than a mention count, so this page is about what each one helps you do once you know where you stand.

Facts about Scrunch are from its pricing page, its home page, its MCP documentation and Sitecore's press release, all read on 12 November 2026.

What Scrunch covers

Every Scrunch plan tracks the same seven engines: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta. Starter is $250 a month billed annually, or $300 month to month, for 350 custom prompts plus 1,000 industry prompts, three personas and three seats. Growth is $417 a month annually, or $500 month to month, with 700 custom prompts, 2,500 industry prompts, five personas and five seats. Scrunch says it won't block you at a limit; its team gets in touch instead.

Personas are the distinctive idea: the same question asked as a CFO and as an engineer can get different answers, and Scrunch tracks both. Every plan monitors AI agent traffic and runs page audits. AXP builds a lighter copy of your site for AI agents to read, while people still see the normal one. The MCP server works on any plan and can create and update prompts, personas and competitors as well as read results.

What Keats covers

Keats tracks the buying, preparing and fact questions your buyers ask, once a week on Google's AI Overviews and AI Mode, Gemini, ChatGPT and Perplexity, sampling most of them more than once. Each change carries a noise band. Gaps become cards, ordered by how much ground each could regain and each carrying a brief. Three and five weeks after a change ships, Keats sets the questions it aimed at beside control questions and says whether it worked. Plans are $49/mo, $149/mo and $399/mo, and each includes the API and an MCP server your agent can use to work the cards.

In a table

Both columns as published on 12 November 2026.

Where Scrunch is stronger

Coverage and depth of setup. Seven engines on the first plan beats Keats's five, and Claude and Meta are ones Keats doesn't read. Personas let a B2B team see how answers differ by buyer role. Agent traffic monitoring shows which AI crawlers fetch your pages, a question Keats leaves to your robots.txt and logs. AXP is a concrete change to your site that Keats has no equivalent for, and Google SSO on every plan helps with IT review. The Sitecore ownership will matter to companies already on Sitecore's platform.

Where Keats is stronger

The question Keats is built for is "what should we do next, and did the last thing work?" Its cards come in a fixed order of diagnosis, a wrong fact before a page update before a new page before a third-party placement, and each one is costed in visibility it could recover. The evaluation uses a control group, so a model update or a rival's launch doesn't get mistaken for your result.

It's also cheaper per month at every level, and Keats has no enterprise tier holding features back: the API comes with the first plan.

Scrunch makes sense when

• You need Claude and Meta tracked, or answers broken down by persona.
• You want agent traffic and an agent-ready site from the same vendor.
• You're a Sitecore customer, or IT requires SSO.

Keats makes sense when

• Your team has a short list of changes to make and needs them ranked.
• You report results and need a verdict that stands up.
• Budget points to a lower monthly price with agent access included.

For a tool that also tracks Claude and offers a free plan, see our comparison with the credit-based platform. Every tool here appears in the AEO tools roundup.